Why you can’t trust study abstracts

One of the biggest sources of myths in beauty is misunderstanding how scientific research works, and how to interpret scientific evidence. A huge problem I’ve seen is people relying on abstracts – the short summary of the paper – instead of reading the full text. Here’s why this isn’t a good idea. This article is based on part of this …

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Why “scientific” products don’t always work: mechanistic reasoning

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There’s a troubling pattern with a lot of “science-based” cosmetic products. Many of them make claims solely based on mechanistic reasoning, rather than any actual measured effects on humans.  This is a big problem because mechanistic reasoning often doesn’t predict what happens on actual humans – and it’s especially the case with the ways these claims are often used for …

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Ultimate Guide to Drug Retinoids

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Drug retinoids – tretinoin, adapalene, tazarotene and trifarotene – are some of the most powerful ingredients in skincare. They can help with issues like acne, uneven texture and hyperpigmentation. But what are the differences between them? Here’s the guide for you! My PhD is in medicinal chemistry, so I’m going to be diving into the differences at a drug structure …

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Why your hair products stop working

So you found the hair routine of your dreams and your hair is just magnificent…  But then it just stops working. What’s going on? Here’s the science behind why your products just suddenly stop working, and what can you do about it. The video is here, keep scrolling for the text version. You might need to change shampoos First off, …

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Fading Hair Dye With Low Damage

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I had purple and mauve hair for about six months, but the purple I had really sunk and it’s way in, and I couldn’t get it to the warm, peachy color that I really wanted. But I was a bit scared of just bleaching it because I had to bleach it twice the first time to get it to get …

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Barrier Repair, Rosacea, Sensitive Skin: Products & Tips

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Irritated and sensitive skin can be tricky to deal with – whether it’s because your skin is innately sensitive, or because it’s messed up from harsh products or harsh weather. I recently sat down with my friend Hannah English to talk about our favourite tips and products for irritated skin. She’s a pharmaceutical scientist and skincare content creator who shares …

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Easy (5 Minute) DIY Vitamin C Serum Recipe

I’ve mentioned my super-easy DIY vitamin C serum a few times before on social media, and some of you have been asking me for the recipe… but I’ve been so distracted with other things I never got around to posting it until now. I’m sorry! Please forgive me. I hope the results make up for my tardiness! Here’s the video …

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How to Choose a Moisturizer: The Science

NoTS 28 Remedy Perfect Solution Set Skincare Review

Choosing your moisturizer can be a difficult process. The beauty section is full of moisturizers for different skin types, and you’d think you’d be fine picking one that matches your skin type. But I’m sure many of you have had the annoying experience of taking a moisturizer home that’s supposed to be right for you, then finding that it’s just… …

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