Hello lovelies! I've had a huge weekend - as well as Sydney IMATS (the
International Make-Up Artist Trade Show), I was also lucky enough to be
invited to Beauty Bloggers Utopia, a conference for Australian beauty
bloggers. I saw and learned so much it's going to take a few posts to
cover everything, so today in plunging into the deep end with IMATS.
Make-up artists prepare their models for a competition
IMATS
is a trade show which travels around the world providing beauty
devotees with lectures, demonstrations and discount goodies. It's
basically the Easter Show of makeup! Some stalls even offered showbags
of supplies. This was my first IMATS, so I was rather unprepared and
didn't research exactly what I wanted to see and buy, and it's an
incredibly overwhelming experience being there in a sea of scrambling
womens, bewildered partners, bodypainting models, pointy showbags and
glittery pigments flying EVERYWHERE. The top 3 things I've learnt from
my experience:
IMATS from above
1. Do your research.
Know what's
on offer, know what's a reasonable price for what you want, and pounce
on the opportunity. Trade show specials are usually cheaper than what
can be found online, and there are lots of sellers there which are
otherwise wholesale-only or makeup artist-only.
Beauty bloggers wait for press passes... how many can you recognise?
2. Be aggressive...
IMATS
veteran
Kimmi advised us newbies to be
aggressive - there's often no line as such, and the poor people running
the busiest stalls are usually just forced to serve whoever's flagging
them down the hardest. A lot of the more popular colours sell out early,
so an organised steely attack is a good idea if there's something you
absolutely have to get.
Yolanda Bartram demonstrates body painting; special effects display with robot R2D2 which followed us around for a bit! Eeee
3. ...or not
On the
other hand, if you're willing to just grab whatever's available, or you
just want to touch all the shiny things, or if you're allergic to
crowds, IMATS actually cools down significantly around lunchtime. Even
the 30 person MAC queue that morning had disappeared! Some stalls are
also willing to take orders for sold out items at the IMATS price, and
if you're lucky, you might even score free delivery.
Onto my haul!
What I got:
LimeLily
customisable filled 4-pan magnetic palette - $25.50 (
limelilycosmetics.com.au)
LimeLily
Cosmetics is a new Australian brand developed by make-up artist Nicola .
Products aren't tested on animals, and are free of parabens, bismuth
oxychloride, lanolin, sulphate, lanolin and artificial fragrance. I
picked colours that I thought would make a good everyday palette that
I'd get a lot of use out of: cream blush in Harmony (top left),
powder blush in Pomegranate, and eyeshadows in Husk (light) and Havana (dark). But I'm already eyeing some other pans to
switch out for more dramatic looks...
LimeLily display at IMATS... shinyyyyy
False eyelashes - 2 for $10 from Girlee Cosmetics (
girleecosmetics.com.au)
Look
at the sparklies! The pair with alternating silver and black is for an
upcoming pole performance (they're so huge you should see them from the
back of the room, hopefully), the slightly less opulent pair is for
parties. I'm a bit scared of falsie strips since having a bad experience
with them and a very insistent make-up artist at my bestie's wedding,
but I'll be persevering.
Girlee Cosmetics sell a massive range of
costume and performance make-up and accessories. They also sell the
myipalette, a fully customisable magnetised palette which has a big
rectangular hole instead of individual round holders. In hindsight that
would've been very useful, but since I didn't buy one at IMATS and as
far as I know Girlee only wholesale, I might DIY.
Obsessive Compulsive Cosmetics Lip Tar in Harlot - $15 from Scotty's Make-up and Beauty (
scottysmakeup.com.au)
Michaela,
my pre-lunch IMATS buddy, described this as really pigmented, long
lasting lip gloss - how could I resist? There are a huge range
of colours, from the sensible (nude, pinks) to the sexy (reds) to the
haute (blue, green, purple, yellow). It also blends out beautifully to a
softer red.
I just found out that the Scotty's store is very
close to my uni... definitely heading there soon for some more hauling!
I'll give them time for a post-IMATS restock though ;)
Swatches:
Top to bottom: Harlot (blended towards the bottom), Harmony, Pomegranate, Husk, Havana.
It's a
relatively modest haul since I failed at lesson 1 and didn't plan my
purchases, but I didn't buy anything I regret, which is always a nice
hauling bonus. Next year I'll come back prepared!