Wednesday, 3 October 2012

IMATS round-up and haul - LimeLily, OCC Lip Tar, lashes!

Hello lovelies! I've had a huge weekend - as well as Sydney IMATS (the International Make-Up Artist Trade Show), I was also lucky enough to be invited to Beauty Bloggers Utopia, a conference for Australian beauty bloggers. I saw and learned so much it's going to take a few posts to cover everything, so today in plunging into the deep end with IMATS.

Make-up artists prepare their models for a competition

IMATS is a trade show which travels around the world providing beauty devotees with lectures, demonstrations and discount goodies. It's basically the Easter Show of makeup! Some stalls even offered showbags of supplies. This was my first IMATS, so I was rather unprepared and didn't research exactly what I wanted to see and buy, and it's an incredibly overwhelming experience being there in a sea of scrambling womens, bewildered partners, bodypainting models, pointy showbags and glittery pigments flying EVERYWHERE. The top 3 things I've learnt from my experience:

IMATS from above

1. Do your research.

Know what's on offer, know what's a reasonable price for what you want, and pounce on the opportunity. Trade show specials are usually cheaper than what can be found online, and there are lots of sellers there which are otherwise wholesale-only or makeup artist-only.

Beauty bloggers wait for press passes... how many can you recognise?

2. Be aggressive...

IMATS veteran Kimmi advised us newbies to be aggressive - there's often no line as such, and the poor people running the busiest stalls are usually just forced to serve whoever's flagging them down the hardest. A lot of the more popular colours sell out early, so an organised steely attack is a good idea if there's something you absolutely have to get.

Yolanda Bartram demonstrates body painting; special effects display with robot R2D2 which followed us around for a bit! Eeee

3. ...or not

On the other hand, if you're willing to just grab whatever's available, or you just want to touch all the shiny things, or if you're allergic to crowds, IMATS actually cools down significantly around lunchtime. Even the 30 person MAC queue that morning had disappeared! Some stalls are also willing to take orders for sold out items at the IMATS price, and if you're lucky, you might even score free delivery.

Onto my haul!

What I got:

LimeLily customisable filled 4-pan magnetic palette - $25.50 (

LimeLily Cosmetics is a new Australian brand developed by make-up artist Nicola . Products aren't tested on animals, and are free of parabens, bismuth oxychloride, lanolin, sulphate, lanolin and artificial fragrance. I picked colours that I thought would make a good everyday palette that I'd get a lot of use out of: cream blush in Harmony (top left), powder blush in Pomegranate, and eyeshadows in Husk (light) and Havana (dark). But I'm already eyeing some other pans to switch out for more dramatic looks...

LimeLily display at IMATS... shinyyyyy

False eyelashes - 2 for $10 from Girlee Cosmetics (

Look at the sparklies! The pair with alternating silver and black is for an upcoming pole performance (they're so huge you should see them from the back of the room, hopefully), the slightly less opulent pair is for parties. I'm a bit scared of falsie strips since having a bad experience with them and a very insistent make-up artist at my bestie's wedding, but I'll be persevering.

Girlee Cosmetics sell a massive range of costume and performance make-up and accessories. They also sell the myipalette, a fully customisable magnetised palette which has a big rectangular hole instead of individual round holders. In hindsight that would've been very useful, but since I didn't buy one at IMATS and as far as I know Girlee only wholesale, I might DIY.

Obsessive Compulsive Cosmetics Lip Tar in Harlot - $15 from Scotty's Make-up and Beauty

Michaela, my pre-lunch IMATS buddy, described this as really pigmented, long lasting lip gloss - how could I resist? There are a huge range of colours, from the sensible (nude, pinks) to the sexy (reds) to the haute (blue, green, purple, yellow). It also blends out beautifully to a softer red.

I just found out that the Scotty's store is very close to my uni... definitely heading there soon for some more hauling! I'll give them time for a post-IMATS restock though ;)


 Top to bottom: Harlot (blended towards the bottom), Harmony, Pomegranate, Husk, Havana.

It's a relatively modest haul since I failed at lesson 1 and didn't plan my purchases, but I didn't buy anything I regret, which is always a nice hauling bonus. Next year I'll come back prepared!


  1. I wish I could have gone! :(

    1. It was great, there were heaps of girls there from interstate - make-up pilgrimage ;)

  2. The special effects make-up would have been great to see! :)

    1. It was really cool! And the life-sized R2D2 was remote-controlled... so surreal :)

  3. How do you get tickets to next years?

    1. I'm not sure if they're up yet, but on the IMATS website there's a section for press pass applications - bloggers count ;)

  4. Great haul, love all the products you've chosen!

    1. Thanks Megan! Waiting to see your haul... :)


Thanks for commenting! I read every single one :) No spam please.

Related Posts Plugin for WordPress, Blogger...